IS IT THE END??
With success comes drama and haters and Bad Boy Records from its rise in 1994 to this period has experienced plenty of it. The drama between Death Row Records and Bad Boy records sparked off what would be consider the media ignited “East Coast Vs West Coast”. Death Row Records took a major blow which they never recovered from when their main artist Tupac Shakur was murdered on September 13th 1996. This created the domino effect, Suge Knight was sentenced to 9 years in prison, Dr Dre had left, and Snoop was depressed trying save a sinking ship. The Death Row Dynasty was over with.
Bad Boy on the other hand was gearing up to take over late 1996 into 1997. Gold and Platinum albums from Total, 112, Faith Evans, kept the momentum afloat while working on Notorious BIG’s Life After Death album and Puff’s Debut titled “Hell Up in Harlem”. He also recruited young lions such as Ma$e, The LOX, Mark Curry, and Black Rob to assist with filling up the roster as well as help him with the writing processes. It could even be said that Puffy’s first single “Can’t Nobody Hold Me Down” as a victory lap over Death Row Records.
TRAGEDY STRIKES
What was considered to be possibly one of the biggest celebrations at the apex of Bad Boy Records turned into complete tragedy as on March 9th 1997 The labels Main artist/face/draw The Notorious B.I.G. was gunned down in Los Angeles. Ironically enough 6 months after his rival Tupac Shakur. This truly was a dark time for hip hop and nobody knew where the label was gonna go afterwards. Their main star was cut short of his prime. Everything from the rollout, the singles, the videos, the businesses, all of the tangibles put in Biggie’s 2nd album was gone and plans had to be put to a halt.
BACK AGAINST THE WALL/MAKE OR BREAK AT BAD BOY
During the formation of “No Way Out” Puffy took his whole team to the Caribbean’s to work on the album. He wanted to focus strictly on the music and not the beefs thats going on or any outside distractions that were constantly looming him. He told his team “We gonna focus on making these hits” This was Puff’s formula of revenge to his critics and naysayers. The Production team(The Hitmen), The Lox, Mase, Black Rob, Biggie, Faith Evans, Carl Thomas all contributed to this project but little did that know that the release of it was gonna change every ones lives forever.
They worked on Puff’s album along with Biggie’s so they can set up 1997 to be a monstrous year. Despite Biggie being murdered, his sophomore release Life After Death was a huge success. The album solidified Biggie as possibly one of the greatest rappers to ever touch a microphone, it told a story, the production was sonically cleaner than ever and it had hits for days. It was also bittersweet as he wasn’t around to enjoy it, This was why Puff changed the name of his album title to “No Way Out”, He felt that there was really “No Way Out” out of the game.
NO WAY OUT SMASHES THE INDUSTRY
Puff held on his vision and No Way Out ended up possibly being one of the best albums of 1997. We all know Puff Daddy is no rapper, He even admitted it that “He don’t write rhymes, He writes checks”. He had some of the best writers in the game help him sound like the complete rapper to mesh with the production. Everyone from Mase, Jadakiss, Mark Curry, Sauce Money and maybe Biggie contributed to Puffy’s pen. Puffy understood the superstar effect of not looking like the average rapper so he turned his videos for the album into mini movies. “Victory”, “Been Around The World”, and All About the Benjamins were straight cinema.
KING ERIC’S THOUGHTS ON THE ALBUM
Impact wise I hated the over the top commercialism but I can’t deny how structured and sonically enhanced this album was. In the midst of 1997, Puffy may have saved hip hop from really going under as a genre because of the violence. He brought the big money factor back into hip hop, He wasn’t afraid of taking chances and spending millions to turn his videos into mini movies. It had too many dope records to where even you’re favorite backpack rapper couldn’t help but to bop to it. The highlights to me were Victory, Been Around the World, Benjamins, I Love You Baby, Is This the End, Young Gs and Pain. This album also helped elevate Mase, The LOX ,Black Rob as the newest Bad Boy lions to come take over the late 90s. Say what you want about Puffy, His back was against the wall and he believed in his roster, his vision and created a masterpiece.