I’m usually homeboys with the same niggas I’m rhymin’ wit
But this is hip hop and them niggas should know what time it is
And that goes for Jermaine Cole, Big KRIT, Wale
Pusha T, Meek Millz, A$AP Rocky, Drake
Big Sean, Jay Electron’, Tyler, Mac Miller
I got love for you all but I’m tryna murder you niggas
Tryna make sure your core fans never heard of you niggas
They dont wanna hear not one more noun or verb from you niggas
What is competition? I’m tryna raise the bar high
Who tryna jump and get it? You better off tryna skydive
Out the exit window of 5 G5’s with 5 grand
Kendrick’s verse off Control
Kendrick Lamar’s verse off Big Sean’s Control track kicked off a fiery firestorm within the hip hop community last summer. It was a verse that was refreshing not only because it was one of Kendrick’s hardest since blowing up, But it was also an attempt by Kendrick to restore the competitive aspect amongst his peers within rap. The verse also kicked off an off spring of NYC rappers whom were offended with Kendrick’s “King of New York” claims(most notably Papoose) and many including Joe Budden, Cassidy, JR Writer, Joe Ortiz, Lupe Fiasco, and many others. But there was one problem.. Hardly any of the rappers that Kendrick labeled by name really answered the challenge.
Meek Mill, Pusha T, J Cole, and Asap Mob have responded by either jumping on tracks with Kendrick(In Pusha T’s case) or they chose to respond with subliminal which went under the radar quick. But the one artist that can mainly shift the tide of this battle is possibly the biggest star of the list of rappers Kendrick called out: Drake.
One of the reasons why Drake is basically positioned to go against Kendrick in comparison to the others is because Drake is basically in the lane where JayZ in terms of making hits and selling records. Drake has sold a huge amount of records, He has a core following amongst women, He has radio on lock down and carved a lane to where he earned respect(slowly) from industry heavyweights. But like JayZ, Drake was also resented heavily from quote and quote “real hip hop heads” and this is where Kendrick Lamar emerged and was label as hip hop’s savior. Kendrick was marketed as a “breath of fresh air” because his G.O.O.D. Kid Mad City album went against the grain of what was released at the time. Kendrick also made song structure, creative concepts, real life topics, and being a lyricist a necessity for the new class of emcees. Therefore Kendrick was looked upon as Hip Hop’s answer to the commercialism that comes from Drake and his camp.
All of the seeds are planted for one of the biggest battles in hip hop and the biggest clash of this generation. Kendrick blowing up definitely put him in the column with Drake as well as accolades, accomplishments and respect gained from his peers. But this is one battle like the forever mentioned Floyd Mayweather and Manny Pacquio fight that will never happen and I’m gonna break down 3 reasons why.
1.Too Much to Lose
One of the main reasons like I explained a while back why you don’t see real battles amongst mainstream rappers anymore is the fact that labels are afraid of having their investments collide or mix it up with other emcees in this blood sport aspect of hip hop. The labels have seen 50 Cent basically tarnish what was a million dollar invested brand in Murder Inc nothing and turned it into dust. Labels have since been very hesitant in allowing competition amongst their invested products. Kendrick and Drake are both investments of Universal/Interscope so them tearing each other limb for limb on wax would be considered bad business for both.
2.It Alienates Fans
Hip Hop has become such a sheep culture that you have now a civil war going on amongst both artists within their fans and yet there haven’t been no official names being thrown(Subliminal s don’t count) Alot of artists don’t want to offend another artist fan-base so therefore they refuse to really partake in battles. An example of this is that a guy like J Cole wouldn’t go at Kanye West because for some reason Kanye fans whom rocked with J Cole would suddenly start bashing J Cole on twitter, Instagram and there goes a chunk of potential fans. A proven example of how Hip Hop became like everyday politics.
3. These two just aren’t BUILT like that.
This is possibly the main reason why this battle won’t take place. The majority of these rappers today aren’t really built for the competitive aspect of emceeing meaning battling or getting on a track and showcasing skills against an emcee whom called you out. Alot of these guys today would much rather just use cop-outs or fall back on tired clichés such as “Im a real nigga, I get money, I don’t battle” “I’m doing platinum, I don’t have to battle” “I’m in the streets, Im bout money” the list goes on.
Drake has clearly shown time and time again that he isn’t really built for a battle based off his comments in the Vibe interview. Instead of commenting on how he’s looking forward to getting back at Kendrick on wax or looking forward to collaborating and chopping his head off, He’s been giving off the fly subliminal and trying his hardest to really downplay the issue(which isn’t even really a beef but possibly the most conflict Drake had in his life). Kendrick on the other hand while ducked some of the emcees whom came out him clearly shown on the BET Cyphers that he’s really and geared for the battle. But if Kendrick really wanted to take it there, He would have baited Drake even harder but its clear that this wouldn’t be anything serious.
So these are mainly the 3 reasons why you’re not gonna see a Drake vs Kendrick Lamar battle anytime soon. This could have possibly been the JayZ Vs Nas of this Generation(It certainly wont be as entertaining but still) but the game has changed in ways where the battling aspect of hip hop is slowly becoming scarce. You’ll probably see a subliminal jab thrown here and there but its gonna be nothing otherwise.
Vic Da Ruler