This is where Snoop wasn’t PC. I love hearing the creative process behind these tracks along with hearing how alot of the tracks were laid and collabs came to past.It gets interesting when Snoop gets upset because the interviewer wasn’t feeling a certain tracks and proceeds to call out Crooked I. Enjoy! Shout Out to DUBCNN!
Dubcnn: We are back in the building with the big boss dogg, Snoop Dogg, to chop it up about his new album “Blue Carpet Treatment”, as well as every else that has been going on with you since we last hooked up in summer; How you doing right now?
Just getting ready for this American Music Awards performance tonight with my man Akon, we’re going to knock that down since his record is out, get a nice little visibility look on ABC so the whole world can know it’s out there! Then once I do that, I’m going to get back on the football field cause my team-mates are in the superbowl, so I gotta coach them to the next win, and then call the season a wrap! After I do that, I’ll be able to go on tour and do the whole Snoop Dogg thang.
Dubcnn: The last interview we did together, the four part interview, made a lot of noise, I don’t know if you heard anything about it?
Yeah, I heard a lot of good feedback, and I heard a little bit of negativity, but it wasn’t never to a point where it was going to cause some friction or something to happen. It was just everybody had their opinion and views on what was said and how it was said, which is understandable, but I wasn’t trying to promote nothing but peace and nothing negative.
Dubcnn: I’d guess the main thing was the Crooked I situation, have you had a chance to talk to him since then and put that thing to the side?
No no, I haven’t been able to talk to him because I don’t have no line on him, and he ain’t got no line on me, and I’ve been just doing my thug thang right now, and I ain’t really tripping off none of that kind of shit. Even though I ain’t tripping with him, I’m not looking for him, cause I’m not looking for him!
Dubcnn: We recently premiered your track “No Bacctraccin” which was supposed to be on “Tha Last Meal” for the first time in full quality. Have you heard that track lately? That was a monster, how the hell didn’t it make the album? We also have another track dropping “Mother Funk Christmas” soon…
I ain’t heard it yet! I mean I heard it when I did it, I know it was dope when I made it!
Dubcnn: How the hell didn’t that make the album man?
It be like that! Every record I put out, certain songs don’t make the record, cause conceptually it’s whatever the record is about. I gotta think about what am I going for when I’m making a record, the whole record. I ain’t thinking about one song, I’m thinking about the concept of the whole album.
Dubcnn: So you’re saying “No Bacctraccin'” didn’t fit the concept?
Apparently it didn’t, at the time we was doing it! I can’t think back to back then, but I’m pretty sure that’s what it was! I use that train of thought, everytime.
Dubcnn: Ok well let’s get to the new album. You’re dropping on the same day as Jay-Z, a week away from Game and Akon. Do you think that’s going to lower sales, having all the heavy hitters come in together?
I don’t really focus on who’s out there! I just focus on me. I can’t watch them and say “This is going to happen, that’s going to happen.” I ain’t tripping like that. If the shit is good, muthafuckas is going to get it! So that’s what I say. It’s McDonalds, Jack In The Box, In-N-Out and Burger King, and all them muthafuckas is making money. Get whatever burger you like, nigga. You like the Big Mac, the Whopper, or the Double Double.
Dubcnn: Tell us a little bit about your new book “Love Don’t Live Here Anymore”.
That’s a book that I had did based on the relationship of a son and a mother, being torn between the mother having to choose between her boyfriend and her son. That’s the type of scenario that happens a lot in the neighbourhood, so I wanted to address it. Cause it happened to somebody close to me, and I wanted to speak on that. Go read the book!
Dubcnn: What about that movie you got? Is that like Bones Part 2? The Hood Of Horror?
Oh no no, it ain’t nothing like that. That’s completely different. This is on some Tales From The Hood kind of shit. Bones was more conceptually about a player that got wrongfully done and came back to get some revenge. This ain’t nothing like that. But it was fly, it was for the Halloween season, I enjoyed doing it!
Dubcnn: When I listen to “The Blue Carpet Treatment”, I had the feeling that something woke you up, a fresh breathe of air in your voice, in your energy. Something about the way you rap on the record sounds like you had a special motivation.
You know, when you know you’re good, but people sometimes don’t give you that nod… Like I be watching TV a lot of times, and they always have Top 25 MC’s and the baddest rappers of all time, the hardest lyricist or what not, and they always tend to forget about me or throw me at the bottom of the batch. Like I’m a has-been or like my shit ain’t like that. So I had to really flex my lyrical muscle on this record, to show muthafuckas that I don’t give a fuck who’s coming out on the date that I’m coming on, or who’s out right now, young, old, it don’t matter.
When it comes to this rap shit, this is what I was born to do. A lot of times I can make songs, because that’s the mode I’m in. If I’m doing a R&G record, that’s a R&G record! That’s basically a rap gangsta record, but it’s more rhythm and blues orientated. But doing this “Blue Carpet Treatment” record, it’s me going back to the elements of where I started, which is being a straight MC, and just not giving a fuck about nothing but being the hardest rapper in the world and not trying to make the best songs. Try to have the lyrics that outstood everybody else, and then to the lyrics, the songs will come together. That’s how we did it on the Chronic. When I was working on that record, I was trying to have the dopest lyrics in the world, and I think I did. But Dre knew how to pull it together to make those lyrics become songs.
So it wouldn’t be just like a battle MC, but more like a clever MC, making tight ass songs with a catchy ass hook. Then being in the game for so long, you learn that formula, and that’s what I kind of learned from Dre. Then I got my own system, how I do mines, and my shit works like it works! That’s why being away from Dre for 5 years, I never missed a beat, I still won awards, still sold records, still was well known, and still publicly accepted. But, after getting back with him, I’m hearing that this is my best record that I’ve ever done!
Ever! That’s what I’m hearing on the streets, but it’s early. I don’t pay attention to it too soon, cause it’s just catching niggas off guard cause it’s so healthy. It ain’t one of them slim records, it’s healthy.
Dubcnn: I think the difference between this one and a record like “Doggystyle”, is that “Doggystyle” was like 14 tracks, and it had the same sound, it was like a book that you could read. This one is like 21 tracks, it’s longer, you have a lot of different styles mixed in it, so you can’t really compare it to it.
What you think about this record? Is it one dimensional? Or two dimensional?
Dubcnn: To me, when I listen to it, if I would cut out three tracks, I would have a personal classic, for me. So, it might be too long, but I think that you hadn’t rapped this good in a long time. That’s why I was asking you about the motivation. That “Think About It” track, I was like what kind of drugs did he take when he recorded that shit!
Muthafuckas don’t be giving me my respect I need to have. I’m not a egoistical muthafucka, I don’t sit around going to award shows and being mad if I don’t win, saying fuck them niggas and bla bla this and that. I take my losses and keep it moving. But at the same time, if I’m wrongfully done, I’m going to have to keep proving myself. This ain’t the first record where I really got lyrics! I listen to my Doggfather record. I was lyrical than a muthafucka on that album! But nobody focused on it cause Dre wasn’t a part of it, Suge was in jail and Pac was dead. So it’s about timing you understand what I’m saying?
There’s nothing really going on that’s blinding people right now, that’s why it sounds so fresh and brand new, cause it’s Snoop Dogg. The nigga that everybody loves and he made a record that everybody loves. Songs that’s matching the way I’m feeling, not songs about death and harm. Nah, I’m making songs about the way I’m feeling as a person. Being a leader, being peaceful, being positive, being strong minded, a hell of a songwriter, that can make songs with the best of the old school, new school, Hip-Hop, R&B, and that’s what it’s doing.
Dubcnn: Goldie Loc told me ya’ll just did a video for Candy? Is that the third single?
That muthafucka is dope as fuck. It ain’t no single, I had it out there in the air and I wanted to do the video for it cause it’s a West Coast love thang. You ain’t really seen Northern and Southern California come together and really group up. This is the perfect way to do it.
Dubcnn: How is the video?
Dope as fuck. I got that muthafucka with me right now it’s dope as fuck.
Dubcnn: Is it going to be aired on TV? Or just a DVD thing.
This is the official video, it’s a real video, but what’s so crazy about it is that “That’s That Shit” is about to blow so big, to where it might conflict them as far as playing it. I know how they be acting like they can’t really play too many videos from one nigga at one time, unless his name is muthafuckin’ Great White Hope or King Of New York, you understand what I’m saying? Other than that, they go hard on a nigga like me. I gotta try to figure out a way to get this muthafucka out there.
Dubcnn: What did you think when you heard the beat for “That’s That Shit”?
I knew it was a hit record!
Dubcnn: You were like “Nottz gimme that shit” huh?
Man he gave me a fuckin’ hit record off the top. He been giving me hit records. Hold on one second I need to meet at this beautiful girl right here. Hold on one second.
Sorry bout that cuzz but that bitch was fine than a muthafucka.
Dubcnn: It’s all good.
I had to bless her with a CD. Now she got my CD, so she’s riding out and she’s gonna say to herself she should’ve gave me her number so I could have put some dick in her life, but instead I put some music in her life.
Dubcnn: *laughs* When you heard “That’s That Shit”, you were like “I got my Drop It like It’s Hot for this album” huh?
You know what? When I heard it, to me it wasn’t really like “Drop It Like It’s Hot”, it was like something completely different, because it was like a different tune, a different mode, a different view of music. Cause it wasn’t like on no gangsta shit, it was more on some royal shit! And I was thinking to myself, if I am the king, I need a song that’s royal! That royal shit. “The royal penis is clean” and *hums melody* It’s cold, jack!
Dubcnn: It’s mainstream, but at the same time, it’s so fly!
That’s what I try to do, I try to make that kind of music. They say I’m the king of that kind of music. I’m the king of the anthem music, I’m the king of the cool music, and I’m the king of the party music, so I tried to give you a little bit of that, all in one! Cause when I did “Vato” I knew that was gonna throw muthafuckas off a little bit. Cause it was hard, but at the same time it’s not radio friendly, it’s not singing, what the fuck is Snoop doing? But at the same time, I knew what my mission was, trying to bring peace and some understanding out here.
I wasn’t tripping off radio play, and I knew that once radio heard it they wasn’t really gonna play it, but it was positive movement behind the song. The word is out, and muthafuckas is moving to the grove, and I appreciate for muthafuckas to give me the opportunity to say that, cause nobody had enough nuts to say that. Niggas was acting like it wasn’t happening, but now that I spoke on it, we can go down history one day and say Snoop Dogg did try to speak up on that negative bullshit that’s going on, whether it did something about it or not.
Dubcnn: If you’re cool with it, I’d like to go through the new album track by track, and give the fans an insight on how the songs came together.
Yeah, go ahead!
Dubcnn: Alright. Let’s start it off with the “Intrology”, you got George Clinton back on there. How did you pick the beat for the intro?
Well, I had the album starting with “Think About It”, that was the first song on my album, and I had an intro that I had did before, but it was kind of slow and R&B’ish, and I was like “Man, I need to find something that’s super-gangsta!” Battlecat had given me this track about like 9 months ago, and I never really fucked with it. But then once I listened to it again when we got to the sequencing of the album, I liked the way it came on! It was like “Whenever I’m making a record, I’m going into my character” and the shit that I said was so heavy… It went like “Do anybody know my name? What’s my name?” And ‘Cat picked the shit from when we was on stage, and brought the live element to the record. It was just big, like man, that’s the shit! And I just went on my blue rampage! Blue this, blue that, blue hat, boom bam! What kind of phone you on loc? I’m on the bluetooth! Everything blue!
Dubcnn: You know what it reminded me off when I first heard the beat? Remember on “Paid The Cost To Be The Boss”, you had an intro with that dope ass beat, and you didn’t rap over it? I don’t understand how you didn’t rap over that track, but you didn’t make the same mistake on this one!
The Bo$$ would like to see you! That’s what you’re talking about!
Dubcnn: That was the hottest beat on the whole album!
E-Swift did that for me, from Tha Alkaholiks. You know, sometimes you do things, just to let the groove ride. Music sometimes don’t need lyrics on it, and that’s a great track. I felt like, me rapping over it might harm it, cause I wasn’t on no real shit at that time, to be spitting on it. I wasn’t focused, I was into the record rather than the intro. But Dr. Dre said the same thang though! He heard it and he was like “Man you need to rap on that beat!” What’s so cold is, I didn’t rap to it, so I can always go back to it and snatch it, cause it’s mine!
Dubcnn: Shit, you can still go ahead and do that!
Just to end all the talk! Like ya’ll niggas thought I wasn’t gonna rap on this? *hums melody* And keep the same hook! Tha Bo$$ would like to see you! Bugsy, the Bo$$ would like to see you!
Dubcnn: On the second track, “Think About It”, tell us about Frequency, the producer.
That’s a white kid that my boy Ted found for me! I heard that beat and I was like “Oh, I’m gonna kill this!” But I was like “I’m gonna kill this in a different way though.” Not the way I’ve been normally killing shit, just by having the coldest lyrics. On that one, I had the delivery, and the flavor of a real MC. I just *raps part of “Think About It”* Shit like that, where I’m going up and down in my tone! *continues to rap* Then it goes into another tone right here! That’s real MC shit!
Dubcnn: I heard that I was like “Damn, Snoop is spitting!”
And I’m kicking you off like this on the album, imagine what the interior sounds like!
Dubcnn: Then it goes on to “Crazy”, which is a Fredwreck beat. That’s a different kind of Fredwreck beat, that sounds like some new millenium G-Funk.
He did that! He went hard in the paint, cause I kept firing on his ass! Cause when I’m working on a record, it’s hard to make my album, cause I be so hard on the producers. Like “Nah, nigga that ain’t dope enough! No! That didn’t make the album!” I might do four songs with a nigga and none will make the album! So it was like that with him, to the point where he was like “Man, I got one!” and I was like “Let me hear it.” I heard it, with Nate on the hook, and I was like “Oh yeah, you do! That muthafucka is definitely one.” Just the shit he was saying, and what the groove was, I was like I don’t even wanna rap, I wanna sing melodically over it, but have a rap twist to it, to put it down the way me and Nate Dogg always do, cause you know me and Nate make classic shit!
Dubcnn: Where’s Warren G at?
In the cut! Doing his thug thang.
Dubcnn: He’s around?
Yeah, yeah! You know he ain’t going nowhere!
Dubcnn: On “Crazy”, you went ahead and got Julio G on there to do a little Westside Radio on there too, huh.
Why not? It just fits though, right? Don’t it sound like it’s natural?
Dubcnn: It reminded me of the W-Ballz theme, with Ricky Harris.
Yeah, Ricky Harris. But I didn’t wanna be on W-Ballz on this one, I wanted to be on Westside Radio. It’s a new time and era! you know W-Ballz is always going to be there, cause that’s what I created. That’s my shit, it came from my brain, but at the same time it’s like, let’s move on! Let’s not try to hold on to something that was. Even though some of the shit is similar to Doggystyle, with George Clinton on the front of it, Dre as a part of the record, but realistically, if you put Doggystyle on, and put this record on, they have nothing in common!
Dubcnn: That’s true. After that, we get to “Vato”, which is the first single. When I heard the radio version for the first time, I noticed the excessive editing! The edited out too much shit, to where it messes up the whole song.
Yeah some of these regulations and shit… Since that Janet Jackson incident, that really kind of fucked everybody on the music side, but it’s cool! Radio is just a visual picture for you to hear it and know that a nigga’s shit is out. Niggas know that that ain’t the real way the album sounds or the song sounds.
Dubcnn: Do you look at “Vato” as a street single?
I look at “Vato” as a warm up single, to warm muthafuckas up and let them know I was coming.
Dubcnn: Do you think it did it’s job?
Shit, I’m about to shit about maybe 500,000 records this week! That’s good, man!
Dubcnn: What happened to the remix with Diamonique and all them that you told me about?
I’m about to drop it, as soon as we release! Maybe like next week or something. I’ma let the record come out, so it won’t be so much confusion. Radio is gonna start playing six or seven songs from the album right now, cause they got it, and you know how that goes. They’re gonna start picking their favorites, they’re already playing “Imagine”, they’re playing “Bosses Life”, they’re playing “Crazy”, they’re playing a bunch of shit! Different radio stations play different shit, so it’s like, I’m gonna let them enjoy the record.
Dubcnn: Did you hear about this mexican dude who released a diss song to you over the “Vato” track?
Nah I haven’t heard it, what he say?
Dubcnn: I haven’t heard the song myself…
You know it’s gonna be hate out there when you try to be positive! Anytime I’m going against the system that’s designed to keep us fighting, it’s gonna be peasants and suckers trying to disrupt what’s going down, but the real recognize real, and that’s what’s happening. Everybody that I fuck with is on the real, just last night I was at my record release party, with B-Real, his partners, and a bunch of my ese buddies was in there, and it was a beautiful situation!
Dubcnn: Next up is “That’s That Shit”. I heard that Dre heard it, and he had you scratch off the lyrics and redo it?
Yup! Now it’s a hit record! Before, it would’ve been just a cool record. Now, it’s about to be a hit. That’s what you get when you’re fucking with Dre! If you wanna fuck with him, you’re gotta be ready to accept his criticism, and his approach on things! I always have been able to do that, I ain’t never really went and disrespected him and said “No nigga I know what I’m talking about.” But, if I really rolled down and felt like I knew what I was talking about, he’d believe me. But for the most part, when I’m under his jurisdiction, I’m under his jurisdiction.
Dubcnn: I heard there was a little D.O.C. influence in there too?
Yeah that was D.O.C. who wrote most of that shit.
Dubcnn: So wassup with D.O.C. man? Is he still around you?
Yeah that’s my nigga man! D.O.C. is like my sensei, as far as on this writing shit. When I came in, he directed me in the way of being a real writer, as opposed to a rapper. I was a great rapper but I was a terrible writer. He showed me how to write, so it’s still good today to get his knowledge and understanding from him, cause why not? The muthafucka groomed me! Do I think I’m too good to not get lessons from him now? That’s why niggas be on bullshit!
Dubcnn: When you heard the beat to “That’s That Shit”, how did you come up with R. Kelly? Did you reach out to him?
Well when I heard the beat, me and him [R. Kelly] had already seen each other a couple of times, and I was like “I need to get you on my album.” Cause I had done something on his shit, and I was like I gotta find the perfect track! When I heard that, and baby said “Your royal penis is clean”, I was like “Oh I’m sending this to cuzz! Right away.” Once I sent it to him, he sent that muthafucka back in about three or four days, like “Nigga give me another 8 bars of rapping, and I’ll throw another bridge on it!
Dubcnn: What do you think about the video?
That shit is off the hook man! That’s some pimpin’ shit right there, real talk.
Dubcnn: I saw you performing the song at the BET Awards the other day, how has the reception been?
Good, man! They say I did it the best, and I hate blowing my own horn, that’s what they said, but that’s just what they said man. I had the show and shit, I had the flavourful outfit, my hair was pretty, and I had the bitches dropping blue rose petals, you know what I’m saying? I had that real shit going down, it wasn’t just a nigga up there with 4 niggas screaming and shit, round and round with a mic, it was some real shit going down!
Dubcnn: I think I saw JT up there huh? The Bigga Figga?
Yeah he went and got low for me one time! That’s my nigga, I’m fuckin’ with him on that Mandatory Business Movie and that Mandatory Hyphy tour that we put together!
Dubcnn: How did you hook back up with JT?
Shit, the Bay Area! That’s what I need, get some Bay Area down with me, on some connecting the dots shit. We need this, that’s all that was. When Daz had went up to the Bay years ago trying to save his life, JT was one of the main people pushing the push in the Bay Area, so we naturally connected cause we was already homies anyway.
Dubcnn: We’re up to “Candy” now. Was that track recorded together? Were all the artists in the studio at the same time?
Yup! E-40 flew down, I had him come down to get down on the thang, cause I had did something for him and he wanted to get down on my thang. So he came through, he did the first verse, I did the second verse. But I didn’t really like my second verse, cause I felt like it really wasn’t all that. After I heard everybody elses verse, I was like “My shit is kinda weak.” So I went in and did it over. I put the “Now N Later Gums, Jelly Beans” all that shit in there, to where it made it colorful and fun. When you see the video, the shit is off the hook man.
Dubcnn: What’s the theme of the video? Is it like a club video?
Nah, nah! No club shit. We outside, nigga, Hollywood Blvd, like niggas be in Times Square, we all connecting, it’s one big video. Everybody’s verse connects to the next muthafuckas verse. We got like nine or ten outfit changes, three or four locations, it’s tight, you gotta see it!
Dubcnn: Track 7, I Need A Light. Is that potential single?
What you think?
Dubcnn: I think so! Timbaland is hot right now, and the track bangs when you turn it up, it fucks up your system!
You like Damian Jr. Gong Marley?
Dubcnn: Yeah. Was he added later on? Cause it sounds like he was added..
Yeah, he wasn’t originally on the song. But the hook wasn’t doing much for me, so I sent it to Damian and he sent it back with that on it!
Dubcnn: Is this the same song that was originally called L.A. Zoo?
Yeah that’s it. I like that muthafucka, that shit’ stupid. Cause it don’t sound like nothing Timbaland got out right now. It don’t sound like nothing he ever did either! You can’t really tell that he did it, if I don’t tell you that Timbo did it. You wouldn’t just be like “That sounds like a Timbaland track.” That muthafucka is a monster! I didn’t even write that song, I just freestyled that muthafucka, went in there and did it. It came out like that! That’s why my tone is like that, like in battle mode! You hear how the shit bang out your system? *laughs* “Turn your music down loc, your shit too loud! What the fuck you talkin’ bout I put my gun in yo’ mouth, nigga!” That sounds like a nigga riding in the car with you, and your like “Man turn that shit down your blowing my ears up!” And then the nigga that’s driving is like “Nigga what the fuck you talkin’ about I put my gun in yo’ mouth, nigga!” *laughs*
Dubcnn: After that, you’re going on a gangbanging spree with Game, on “Gangbangin’ 101”. That’s you and Terrace Martin producing?
Yeah. I’ve been going by the name of Niggaraci for a minute, I’ve been doing it on my own, and I’ve been doing it with him. I knew that I had to get down on Game’s record, so once I did that, I was like I gotta make a track for me and Game. So he [Terrace Martin] imported the drum machine, and I went through a couple of sounds and I found one that sounded like some horses galloping. For the first piece of the beat, I took the horses galloping, and then I put in the *makes percussion noise*, then I added the *makes bass noise*, then I had Terrace play the keys, and I told him I wanted the beat to break down, like *hums melody*, cause I kept hearing that *W-W-W-Weest Coooast!* once he did that, I had Battlecat come in and do the talkbox, cause he’s Roger Troutman reincarnated. Once he did that, it was a masterpiece! Game laced it, I did my thug thang, it’s just gangbanging 101.
Dubcnn: What do you think of your chemistry with Game?
Man that shit is a fuckin’ hit record! Everything me and this nigga done been a hit.
Dubcnn: This is gonna be a hard question, but which one do you like more, “Gangbangin’ 101” or “California Vacation”?
I like “Gangbangin’ 101” more because it’s more pulling the bloods and the crips together, with that chant. With that “CRIP!, SOOWOO”, that’s their call! Every crip nigga, when he see his homies he’s like “CARIIIIP!” Every real blood nigga when he see his homies “SOOWOOOOO” So it’s like, this is a jam where you can catch them all together at a party, banging, but not banging on each other but just representing! And once me and Game hit the road, do shows together in L.A. where it’s just 100,000 gangbangers, that’s gonna turn the muthafucka out! And we need that kind of music! When I do the show in L.A., and the Ese’s show up, I never had a song for them. Now I got Vato! That’s their song, I made it for them!
Dubcnn: The beat on that “California Vacation”… That took me back to the mid 90’s when I heard that!
Man that shit is ridiculous man! It’s dope as fuck, and the way we flowing on that muthafucka is ridiculous. “My heart beat for the West.. Coast..!” That shit is stupid! But at the same time, it’s like the “Gangbangin’ 101”, I just like the way Game was really representing that B-Dogg shit, putting it out there, letting muthafuckas know that we mashing together.
Dubcnn: Now we’re getting to the first Dr. Dre track of the record, which is “Boss’ Life”, with Akon. When was that recorded? Is that an older track?
Brand new, end of the record.
Dubcnn: Cause I remember when we did the interview this summer, you said you only had one Dr. Dre track at that time.
That was “Murder These Murderers” [feat. Kam], that’s not even one of those that’s on the album!
Dubcnn: What happened to that man? Everybody has been asking me about that. Why didn’t it end up on the record?
Too violent, man. The shit we was saying.
Dubcnn: How are you going to keep a Kam and Snoop record, produced by Dr. Dre from us man? You can’t do that!
We probably wouldn’t be on this tip doing this right now, you understand what I’m saying? So we let it alone, and made another creative song, as far as making something more acceptable.
Dubcnn: Any chance that you might slip that out on a mixtape or something?
I don’t know, I think we burnt the files on that…
Dubcnn: Back to “Boss Life”. Dre sounds like he’s been taking piano lessons or something, all the beats he got are like real piano beats.
Yeah, he’s doing his muthafuckin’ thang man! I’ve been watchin’ shit on TV, I’ve been seeing shit where niggas been acting like they made beats for Dr. Dre and they did this, and did that, like the nigga can’t make beats! What I’ve been wanting to say is that, if you was one of the keyboard players, or a nigga that was a part of making some of his hit records, then Dr. Dre coached your ass on what to play. You didn’t just come in the studio and think of the melodies and the type of rhythms to play. Nigga that shit was given to you by the mind of Dr. Dre! And if you were that good, why haven’t you continued to make hit records and he’s still continued to make hit records? I just want to speak on that, cause I’ve been seeing some shit on TV, that’s been throwing me the fuck off, with niggas saying they did this and did that. The nigga Dr. Dre is the nigga that gave them the opportunity. He can do the shit by his muthafuckin’ self, me and him done sat in the studio where he done made hit records, without nobody there but just me and him! You feel me?
Dubcnn: You can say whatever you wanna say about Dr. Dre, but one thing that’s for sure is that he’s got something, because whatever he touches is gold. Whatever he does, he does it right.
And then at the same time, it’s like, you’ll always find niggas crying about “I was one of the producers for Dr. Dre, he stole my shit!” He ain’t stole nothing from you, nigga! If you that good, why don’t you continue to make it!
Dubcnn: We stopped while you were talking about “Boss Life”, which features Akon. How did that song come together, did you hear the beat first or did you already have an idea in your head?
What happened with that particular song, we were just sitting around in the studio, and Dre was playing beats. When that beat came on I was like “I like this shit right there!”, I started jotting down some shit to it, you know that little *hums melody* and all that little shit in the beginning. Then we just started fucking with it, and before you know, me, him and D.O.C. started putting the pen and the paper together and shit came out like magic!
Then, once we got the hook part, I reached out and called Akon. I had my boy Stat Quo reach out to him and bring him up there. So he came up there, sung the hook, cause we had already done the one on my album that ended up on his record, so it was more like he felt like he could be on this song, like it sounded appropriate to him to get on it. He put that hook together, and it all came together like magic!
Dubcnn: What do you think of people saying right now that Akon is kind of taking Nate Dogg’s spot?
Don’t say that too loud, Nate Dogg might hear you!
Dubcnn: I’m supposed to hook up with Nate Dogg soon, and you know I’ma ask Nate about that too!
He ain’t sleeping! Nate is in the lab right now, he’s in my studio right now working, as we speak! So don’t play the homie cheap and think that he lost his spot! I mean it’s beautiful that Akon is doing his thang, that’s what it’s all about, it’s about opening up doors and creative avenues. Nate created that lane for Akon, for people to sing hooks and turn it into getting albums or what not. So that’s a beautiful situation, I work with both of them, got both of them on my album, and like I said, you can’t sleep on Nate Dogg, cause he always keeps a hook up under his hat, sooner or later he’s gonna drop it!
Dubcnn: Nah to me Nate Dogg always got his spot, I just read that a couple of places, people talking and all, so I just wanted to get your take on it, cause you go way back with Nate and you’ve been working with Akon.
I’m down with both of them, I’m sure that Akon was inspired by Nate Dogg, being over there and hearing Nate Dogg on all the fly gangsta shit that we did. I’m pretty sure that inspired him to get his craft together and think that he could do it, and know that he could do it! That’s why I always say about the media and people in general, they always love friction. Instead of just praising Akon for what he’s doing, and appreciating the fact that he’s doing a good job, singing hooks, and Nate Dogg is probably in the studio working on his album. It’s always gotta be some conflict and pairing and judging, as opposed to just being thankful that we got two niggas out of the hood, singing and doing something good with their life!
Dubcnn: Then we get to track 10, which was “L.A.X.” A lot of people looked at that as a disappointment.
I wouldn’t give a fuck about a lot of people being disappointed! Who are a lot of people? I ain’t never met them!
Dubcnn: Me personally, I was disappointed by the song too.
Well like I said, I don’t give a fuck about the people that are disappointed! That record wasn’t for you or them who were disappointed, period.
Dubcnn: Cause when I heard Snoop and Cube over a Battlecat track, I was kind of expecting something else, you feel me?
That’s your opinion! Who’s to say you got the number one opinion?
Dubcnn: I’m not saying my opinion is something else, just letting you know how I feel about it!
I gotta let you know! If we’re going to be real, let’s be real 100%!
Dubcnn: That’s what I’m aiming for.
You’re not going to like everything I do, cause everything I do is not for you! You understand what I’m saying? So those who do understand that record and love that record, that record is for them. That’s the way me and Cube was feeling at the time, when we made that record. So it’s like, we could go in and try to make any kind of record to impress you, or whoever is expecting some kind of record from us, but at that point, we was making records for the hood! We had never came together and made a hood record! We had already made a record that everybody liked, and that was on his record. I was on his record two times, and everybody approved of that record right there.
Now this record right here, was on the Blue Carpet Treatment, cause it was some hood shit, and me and cuzz made a hood record. That’s how I make songs. When I made beautiful, that wasn’t for the hood, that was for the bitches! Period. When I make records, I make records for certain occasions, or the way that I’m feeling, so it don’t bother me when a muthafucka says “I don’t feel that”, cause that song wasn’t particularly written for you! It was written for the expression that I was feeling at that time. When I’m making gangsta songs, that’s the gangsta shit that I’m on! When I’m making positive songs, I’m on some positive peaceful shit! So that’s what I was on, that’s what me and Cube was on, and by the way, when we perform that muthafucka on stage every night in Canada, it’s getting great responses!
Dubcnn: I feel you man, I wasn’t trying to attack you, I was just letting you how I felt. You let me know how you felt, it’s all good man.
Yeah that’s what it is though! This is Snoop Dogg, a veteran, a seasoned veteran! I put out records before where nobody liked the records, and they sold 2 million albums! So who the fuck is anybody? I don’t really trip off of critics, because critics are hidden behind microphones or behind magazines. Muthafuckas could never come into the studio and create what we create! We put songs together from our heart, from our mind, from our soul! So if a nigga don’t appreciate it, it don’t bother a nigga. But at the same time, it’s like, don’t speak on something if you don’t understand the elements of putting together a record, this ain’t no shit where we just go in there, close our eyes and come up with a song!
This shit is a job! It’s like your job, what you gotta do, putting up your website, trying to make muthafuckas tune in to what you doing! You got a million other muthafuckas out, but when niggas like me give you interviews, you become a big part of the game! You know, this is what I do cuzz, ain’t nothing stopping me man, I’ve been doing this shit before I had a record deal homie! I’m the greatest of my time. Muhammad Ali is the greatest of all time, I’m the greatest of my time.
Dubcnn: I feel you. After that, we get to “10 Lil Crips”. Tell us about that song, what made you do that song?
Well Pharrell, produced that song and gave me the idea for it, cause he was seeing me on some shit where I was telling a story about my little homies, cause whenever we be in the studio, we be talking, and I explained to him how my little homies is crazy. The younger they was, the worse they was, and they don’t die, they multiply! So he was like, you need to do a song like this! So he produced it, gave me the idea for the hook, and I put the lyrics together. Like I said, this record is mainly hood orientated, me going back to the basics of making hood music, I’m not tripping off being a megastar, an icon, or a million record seller. This is me making records for those that I started with. That’s the hood, that’s the underground. So that song right there is representative for all my little homies that’s out there getting their bang on, 10 Lil Crips, that’s what it is!
Dubcnn: You flow was real sharp on that one, you were real hungry on that song.
It’s the emotion of the little homies. You know every song has a different feeling, and that song was driven by my little homies. I’m trying to reach them, not in a negative matter, but just to let them know that am aware out there doing what they do. Cause sometimes the little homies just wanna be noticed, they wanna be recognized. Sometimes, if I recognize them, that might stop them from popping and nigga or dropping a nigga, just because they was recognized by Snoop Dogg. As crazy as it sounds, but it’s as real as it can be.
Dubcnn: Pharrell came with a banger.
That’s what Pharrell do, he’s a perfect match for me, me and him we make good music together. I wanna give him a shoutout, I don’t plan on leaving him no time soon, me and him are going to be together for a minute.
Dubcnn: Then we get to the next Dre record, which is “Round Here”. When I heard the beat I was like “Damn, I know this sample from somewhere!” It sounded real similar to Eminem’s beat for “Stan”.
Not to me! When I first heard it, I didn’t think about “Stan”. I don’t listen to Eminem records, no disrespect to him, but I don’t listen to Eminem’s records. I’m a gangsta.
Dubcnn: It had the same sample that’s used for Eminem’s beat.
I can’t tell! “Stan” was talking about a fan, somebody that is a groupie on Eminem’s dick, that’s writing him letters and all kind of shit, dreaming of being him. My shit is “Round Here”, gangsta shit!
Dubcnn: I was just saying that the beat used the same sample..
Well, that’s Dr. Dre! He’s a producer, why wouldn’t he use his shit? That’s his shit! Roger Troutman used the same sound on every beat he ever made! Barry White used the same sound on every beat he ever made!
Dubcnn: You got me wrong, I wasn’t criticizing the song homie…
No I’m just giving you, so you’ll know, so the viewers can know! A producer has a sound that’s identified with him. So that’s an identification that’s saying that Dr. Dre really put his hands on that track! I didn’t hear “Stan” on that song when I first heard it. That song didn’t remind of “Stan”, it made me wanna start talk shit about round here! It ain’t safe to leave the house, don’t fuck around round here! Niggas will put you in the ground, don’t fuck around round here! That’s what I was on! I wasn’t on no “Stan, write me a letter, I wanna come see you! You’re my favorite fan!” I wasn’t on that bullshit! I’m on gangsta shit homie!
Dubcnn: *laughs* You crazy…
Oh and that’s my next single, so you know… I’m finna shoot the video, and make the muthafucka super gangsta, cause it’s time for me to drop a Snoop Dogg single, with just me on it. Without no features, without no singers, without no dancing, without no bitches, without no smiling, without no laughing and a hundred homies, it’s just about me. That’s what time it is right now.
Dubcnn: The hook is catchy, it will probably stick in peoples head.
Yup! That’s what it is! It ain’t safe to leave the house, don’t fuck around round here!
Dubcnn: Then we get to “A Bitch I Knew”. How did you hook up with Rhythm D man?
Rhythm D was with us back in the Death Row days, he was one of the first producers at the Solar Studios where we used to make tracks, before Dr. Dre really started giving us the attention that we deserved. That’s when Dre wasn’t really into the producing, he was just getting out of his N.W.A. contract or what not, so Rhythm D was one of the producers that was at the studio, that always had beats. So I hooked back up with him through Battlecat, he brought him by the studio, he brought a beat CD by, and when that muthafuckin’ beat came through the muthafuckin’ system I was like “I gotta have that!” It just reminded me of a old Too Short rap.
Dubcnn: That’s what I was about to say, it’s like Freaky Tales 2006!
Yeah! It’s like a old Too Short rap, but I was like “Let me put myself in the shoes that Too Short was in, let me go back to my first time when I was a youngster trying to get me some.” Then Battlecat came and added all the scratches and the music, and then Tracy came and did the voices of the girls, and before you knew it that shit turned out like a big fly record! Then I shot an animated cartoon video for it cause I wanted to see what it looked like, and that shit ended up getting us a whole movie deal out of it, so I got an animated cartoon movie that’s coming out called “The Adventures Of The Blue Carpet Treatment”. I’m gonna have to get with you and let you see a couple of scenes, this shit is gonna blow muthafuckas minds for real!
Dubcnn: Did you say Tracy did the voices? That’s the same Tracy Nelson from the Death Row days?
Yes sir! She’s out here with us right now on tour, she’s one of my background singers.
Dubcnn: That’s classic.
Yes sir, that’s what we do!
Dubcnn: Then we get to the Western Union track “Like This”.
That was originally their song for their album, but I didn’t have nothing with them on my album and I needed to represent them in a fly way, to where it would be representative and people could really appreciate it and respect it and say that this niggas is dope. So I took the record off of they album and I had them get rid of the last verse and let me have the last verse, and then it was like a song we did together. I just felt like that song felt good, it had a good feeling, Soopafly did that on the production, the other niggas was rapping, the hook, the singing, the melodies, that shit was appropriate and a perfect introduction for people to be aware of Western Union before they come out.
Dubcnn: Hopefully we’ll finally get to see Soopafly coming on something when their record drops!
Yeah! Soopafly got his own record he’s doing with Daz too, but like I say, I push Soopafly to be more hungrier, he gotta be more into it. Like right now, I just produced a whole album, “The Bigg Squeeze”. How the fuck did a produce a whole album and I’m not even a producer, but I became a producer over night? And then you got guys around there that have been producing their whole life and they haven’t produced a whole album yet. It’s because you gotta be hungry, you gotta be willing to do it, and hopefully I put fire in Soopafly and the rest of these cats around me, to wanna start producing whole albums. Cause to me, Soopafly could produce a whole album! He just gotta wanna do it!
Dubcnn: How has the chemistry in the studio been with the Western Union when ya’ll working together?
Them niggas is tough man! I just did a song with Damani that I produced.
Dubcnn: You mean “It’s All About Damani”?
Yeah! I did that for him cause I wanted to give him some shit, cause I like cuzz’ personality, he’s a cool nigga. To me, he’s like a brother from another mother, me and him do the same kind of shit, I like his whole swagger and everything. So I just wanted to start producing for niggas like him and Bad Lucc on the solo tip, away from Western Union, so that way, when we go back to finishing up the Western Union album, I’ll have a better feel for what’s their favorite kind of shit. Cause I already know how Soopafly get down! Did you hear the Damani song?
Dubcnn: Nah, he told me about it.
What he say about it?
Dubcnn: He was like “Man I just did a fuckin’ banger with Snoop Dogg. AND he produced it!”
Real spit! Put it together from scratch, like cooking a muthafuckin’ cake! I even did two for WC like that, when I cooked something for him! It’s like, what I’m doing right now, not to get off of the album and what we were talking about, but I’m on a mission right now. I got an alter ego named Niggarachi. As Niggarachi, I just produce beats and call my favorite artists that I always wanted to work with, and I just give them tracks and produce for them. Hopefully these niggas will get out there on these tracks, and they shit will be heard and seen! Hopefully my name attached to it will make them get heard and seen cause I’m tired of all these good rappers not being seen and heard, so I’m just giving niggas tracks!
“The Bigg Squeeze” album, I produced that whole album, I did it, didn’t charge niggas, I was like “I’ma put this album out, and hopefully you niggas will become stars!” Then after that, I got the Warzone album, where you niggas is gonna get money up front, and if the record sells, you’re going to make money on the back end! Then I got the Western Union album doing the same thing, I got Kurupt’s album doing the same thing! I’ma produced these whole muthafuckin’ albums and let niggas know this is how it’s supposed to be done! Then I’m just going to disappear from the producing scene again and leave it alone for a minute.
Dubcnn: Yeah we’re going to get to the Bigg Squeeze and Niggarachi in the next part. But after “Like This”, we got “Which One Of U”, which is the Nine Inch Dix. Tell us about that group.
Nine Inch Dix was a group that we created years ago at the studio with Dr. Dre. Me, Mel-Man, a couple of other cats, just because we liked the Nine Inch Nails and we was like “We need to be the first black rock group called the Nine Inch Dix.” We was just clowning around and all we used to do was take old school songs, and put our own twist on it, like “I’d Rather Fuck With U”, the shit Eazy-E and all them niggas used to do back then? Take songs and then just put nasty shit on them. So we started doing that, and we started making records, and before you knew it, we started making records that was sounding like real fuckin’ records!
So I started putting them out, slipping them out on the “Welcome 2 The Chuuch”, slipping them out on the compilation album, put one on the last album “R&G”, I put “Can U Control Yo Hoe” and “Bitch I’m Threw Witchu”. Then I just decided to put this one on “Blue Carpet Treatment”. The Nine Inch Dix is creating a fan base and really making some good music that’s good for the soul and good for the heart, because it’s shit that niggas couldn’t normally say! We’re saying when we’re the Nine Inch Dix, we don’t give a fuck!
Dubcnn: So it’s Snoop Dogg, Soopafly, Lil Half Dead?
Snoop Dogg, Soopafly, Lil Half Dead, Jelly Roll, Mel-Man, Sean Lewan, Lil G, LT Hutton… it’ a lot of members man! We got members man! Cause on certain songs, niggas just slide by and get to singing, then nigga you in the group! That’s what it is! Oh yeah, and you gotta be nine inches though, but that ain’t for me to tell, the bitches gotta say that!
Dubcnn: So do you think we’re going to see a full record or is this just something on the side, for fun?
Man I’m dropping a Nine Inch Dix record this summer! I ain’t even playing with it! Nine Inch Dix! The album is called “Cumming Soon”!
Dubcnn: Tell us about 1500 Or Nothin’, who produced the track.
Oh yeah, that’s what they do! They’re a part of this program too. 1500 get down with it, and give up the kind of music that we need! They really gangsta as fuck when they wanna be, and they R&B as fuck when they wanna be! That was a cross between some Prince and Morris Day & The Time shit, mixed with a little gangsta, so whatever I need from them, they always come to the table, strapped up ready to go, some West Coast producers that’s looking for a shot, that’s looking for a way out, and Snoop Dogg was always an opportunist!
Dubcnn: Yeah, I believe I heard that beat before on a underground record they had did for a group called N.V.
That’s what it is! I never heard it, but when I heard the beat I was like “Man I gotta have that cuzz! So whatever ya’ll did with that, it’s mine now!” You know how I do!
Dubcnn: Then we get to “I Wanna Fuck U” with Akon, which is on both of ya’ll records, right?
Dubcnn: How did that come together?
He came by the studio one night, I did a couple of records that night. That particular one was the last one that we did. He was like “I wanna play you some beats that I did.” I was like “Aight cool.” So he put the beats on, and when that beat came on I was like “Let me get down on that!” So I took off on the first verse, he came in with the hook, and he was like “You need to do another verse!” I was like “Fuck it!” So I did another verse, and before you knew it, there you had it! The shit was hot, he was playing it, blowing it up.
My peoples was calling me like “Man we need to put this on your record too, this record is getting so big!” I was like “Man, I ain’t really tripping, that’s cuzz record!” They was like “Nah this is getting too big!” So I was like “Fuck it, put it on both of our records.” Then we shot the video, and there you have it! One of the biggest songs in 2006! Like I said, one thing about Snoop Dogg, he’s gonna be on one of the biggest records of the year, every year. Even if my albums ain’t shit, even if I don’t have an album out, I’m always going to be a part of some of the hottest shit of the year, every year.
Dubcnn: Now we get to “Psst” with Jamie Foxx. Tell us about that song.
Jamie actually called me around the last few days I had to turn in my record, cause I had went to his house one night and we was just partying and hanging out, and we fucked around and made some music. I had forgot all about that song, and he called me one night saying “Man I got these girls over here man, and they love this song! You gotta put this one your album!” I was like “Man what song?” He played the muthafucka and I heard all the girls in the back singing all the words to it, I was like “Uh oh, I gotta move some shit around!” So I moved some shit around on the album and put him on there, cause he gave me a hell of a speech about how it would be beneficial of having him on the record, and I love him anyway, so I was like “Fuck it!” I made room for him, put him on there, and everywhere I go the girls love that record right there! The label was thinking about making that my next single, until I pulled back and said I wanted to do something with me by myself.
Dubcnn: Jamie Foxx did his best Prince impersonation on that!
Boy he did that, didn’t he?!
Dubcnn: Alright, then we got “Beat Up On Yo Pads”, which you shot a little video for.
Yeah that’s for my little homies in my football league. I wasn’t about Hip-Hop, it wasn’t about no trying to be dope, trying to be fly, trying to be gangsta, that was about me being so proud of my football league and the little kids that play in my league, and how they’re so inspired by me. I wanted to give them something that’s theirs, that’s they theme song, that they can grow up loving. That was made from me to them, I moved some shit off my album to make that song happen. My label didn’t really understand why I didn’t put a song that could be marketed on the radio, but I didn’t really give a fuck about that, I was more about that song being for my kids, me coaching my football league, and every little kid around the world that wants to play football, or that ever played football, that record is for ya’ll. That’s why I did it.
Dubcnn: How has the feedback been?
Lovely! I’m talking about all kind of kids, little white kids, black kids, Spanish kids, come up to me all the time talking about “Snoop! I like to beat up on my pads!” They loving that record right there. It’s an anthem, because when you play football, when you beating on your pads, that’s like a rhythmic thing, it’s like a musical thing that you do! It’s something that’s been going on since the beginning of time, so all I did was put some shit out there that was already out there, but just putting it out there in a bigger way.
Dubcnn: The video looked like a lot of fun, I thought it was a good look to have all the kids in there playing and shit.
Yeah that song is for the Snoop Youth Football League, we just completed our second season, 2,000 kids strong, we wanna play our SYFL Snooperbowl in Miami the day before the Superbowl February 3rd, so we want everybody to come out there and be a part of that as well.
Dubcnn: After that we get to “Don’t Stop”, which was produced by THX, right?
Yeah, THX produced that, that was a Warzone song that was originally on their album, but I didn’t have nothing on them for my album, so I felt like this was the perfect song. Cause I wasn’t rapping on it, I was just doing the hook, and the way them niggas was spitting, the way that gangsta beat was coming off so hard, I was like “This is the perfect representation of Warzone, the first time people hearing them together.” It makes people want to hear more from them as opposed to being turned away saying “Nah, them niggas is wack together.”
Dubcnn: Judging from the two songs on your album, it sounds like Goldie Loc kind of switched up his flow?
Goldie Loc is just super hood with his man. The beat makes him move! Goldie Loc is one of the hardest niggas I ever worked with.
Dubcnn: Compared to his Eastsidaz raps, his flow was different on the songs, he was rapping fast for two bars, and then he slowed down, just switching it up.
Yeah man, you gotta hear him! When you hear him on this Warzone record and hear him on his shit by himself, Goldie Loc is the muthafuckin’ man! Real spit! I got Goldie Loc real real right, right now, to where the shit that you hear on him is just a tease, cause you’re so used to hearing him this way, I want to let you hear him this way! And then when you hear him on his album, you’re going to hear him in every way you could possibly imagine!
Dubcnn: People told me to ask you about this one more time… Wassup with the “Murder These Murderers” song with Kam?
It will never come out.
Dubcnn: That’s your last word?
That’s my last word! You’ve already seen how they’re on me man. You want me to go to jail forever?
Dubcnn: *laughs* Naw, man.
They already on me! So I can’t give them no more reasons, no more excuses. It was an expression that we were expressing on the song tip, ain’t nothing wrong with us expressing that in a musical way, but after we thought about it, we’d rather view our opinions elsewhere.
Dubcnn: Now we get to “Imagine”, which I believe was originally intended for Busta Rhymes’ album right?
I don’t know! I wasn’t in there working on Busta Rhymes album!
Dubcnn: Before his album came out, Busta had interviews talking about this song “Imagine” that he had with Dre, talking about what would have happened if they never had the rap game.
I didn’t read no interviews, didn’t know it, didn’t see it, didn’t touch it! I wasn’t in the studio when Busta was working on his record. I participated on one song on his album, but I didn’t make it. But you know, that’s my homeboy! Like I said, that’s the Aftermath camp, coulda woulda shoulda! It’s a lot of beats that’s floating around my camp, that could have been cuzz’ beats, that ended up being his beat. So you never know. I’m just thankful that the shit came out on my shit, and it came out dope like it did! It makes perfect sense for me and Dre to be spitting on it like that, with D’Angelo on the hook, it’s an appropriate topic, the music is right, the vibe, everything, so I’m pleased with that record right there.
Dubcnn: Yeah, it felt good to hear Dre rap again!
Yeah, and I’m the only muthafucka that can get him to rapping again!
Dubcnn: How did the D’Angelo connection happen?
I had to reach out and pull some strings and make shit happen. We had Poohbear originally on the hook, and he sounded outstanding on it. But I just was reaching out cause I really wanted to get a name player on there, somebody that could really give us a name value to it. No disrespect to Poohbear, I was just trying to play the name game on that one right there. So I was thinking, I had never worked with D’Angelo, and me and him was always cool! I was like “Where is he at?” So I did my research, had my peoples reach out to Angie Stone, Auntie Angie Stone, she made it happen. She made the connection and got us on the phone, sent him the music, got him on the phone with Dre, we told him what we wanted, and he got it right, sent it back, and there you have it!
Dubcnn: Okay. I believe originally you had a different verse on it, cause I know Kam just put a song on his MySpace where he was rapping the verse that you were originally rapping on some listening party.
Yeah, that was the first verse but we ended up changing it, cause it was like me and Dre was saying the same thing. So rather than us saying the same thing, we flipped it and I did something different. I like the new way it is, even though the way Kam did it for me was dope as fuck, but Dr. Dre knows best.
Dubcnn: Now we get to the last song of the record, which is “Conversation”, a perfect closing, with Stevie Wonder.
Yeah a dream come true! To work with Stevie has always been a dream of mine, and that particular record right there, DJ Pooh brought it to my attention. He had this sample and the music, he brought it to me, and he was like “Why don’t you get Stevie to really sing it?” I was like “You think I can?” I put the call out, Stevie came through and we made it happen! We redid the whole record, cause once Stevie got on there he was like “I wanna do it all over!”
He did all the vocals over, played all the music over, brought in background vocalists, played harmonica, played keys, this nigga played shit like he could see! He did all of that shit all by himself, I couldn’t believe it! It was magical! And then once we did it, I ran into him again in New York about two weeks later at a record store, and he was like “Nephew let me talk to you for a second. I got a few things I want you to do. You need to take out them two cuss words you said on that song. They don’t sit right with me.” So I went back in, changed the cuss words, and made it a magical record!
Dubcnn: My favourite part of that song is where ya’ll talking and you’re like “I love you man” and he’s like “I love you too.” And then you start rapping again! I thought the song was gonna be over right there!
Yeah that’s cold man! *starts rapping* You can catch me down on my knees, begging the Lord please.. Yeah, that one!
Dubcnn: Yup! Alright man, we just finished the whole album! You know, I gotta ask you this cause I’ve been getting a lot of emails about it. How the hell didn’t “Wanna Be’s” with Nate Dogg and Young Jeezy end up on the album?
Couldn’t clear the sample! No way possible! Sha Money changed the music, changed everything, but then once we changed the music, they hit us back and said Nate Dogg can’t say “Wanna Be’s”, cause it sounds like “One Of These”.
Dubcnn: What about that “Long Gone” track? Produced by Mr. Porter?
Yeah yeah! Mr. Porter! I was holding that one for this Tookie Williams movie that I got called “Rest In Peace”. It made more sense to go on that movie cause it was a sentimental record where I wasn’t being gangsta, I was educating them and being loving right there. So the movie and everything, it fits that.
Dubcnn: I saw the Brotha Lynch Hung track came out on the mixtape, cause I wanted to ask you about that too, “Territory”?
Yeah, that’s my nigga! I just love Brotha Lynch Hung, I’m a fan of his! I just wanted to get on a record with him so people could know he’s still around and that I fuck with him. They got him on the Dogg Pound album too, Daz and Kurupt did something with him, so we’re just trying to keep him out there. He’s one of those artists that I would like go get a deal for and be like “You know what nigga? I’ma put your album out through bla bla bla”. I’m probably gonna find him something. So Brotha Lynch, this is Snoop Dogg nigga! If you out there, reach out to me so I can go and do your album cuzz, you need to be out there! We can do it independent, fuck it!
Dubcnn: I have a couple of questions that the fans submitted to ask you, is that cool?
Dubcnn: Do you ever dream of running into the Death Row vaults and grabbing all the unreleased shit you have in there, like “Ho Hopper”, “Next Episode OG” and shit?
Nah, I don’t never worry about all that. That music is timeless, it’s priceless, and I don’t even think about it, cause I’m so far ahead in the game with this new shit that I’m on and these new artists. I mean, sometimes I do think about all of them records that I made, like “where the fuck are they at?, or “what happened to this song or that song”, cause niggas made some real hit records over there that never came out, but at the same time, I’m still cool, I’m still good.
Dubcnn: What’s up with your relation to Warren G, is there any chance of a second 213 record?
I’m down to do it, shit! I think when we sit down to do the next one though, we need to really bring in heavyweight producers and make this shit really feel like it’s supposed to be. I just wanted to get it out the first time to let niggas know that 213 is not gonna be just a dream or an idea, but I thnk this time, we really need to get the backing and the support of real producers and real songwriters and real muthafuckas that can come in and make this shit feel like it’s supposed to sound. Other than that it ain’t worth doing.
Dubcnn: I was speaking to Bishop the other day, and he told me Warren G has some big shit cooking up, have you heard about that?
Me and Warren G got a studio together but I ain’t been there, I’m in Canada on the road, so I’d imagine that he’s doing what he’s supposed to be doing, which is cooking. That’s what we got the kitchen for!
Dubcnn: You’re on that new Dogg Pound single too, “Vibe With A Pimp”.
Yeah, Vibe With A Pimp! You like it?
Dubcnn: Yeah that song is getting good feedback. That kind of threw me back to the old days when I heard that. Feel good, real Dogg Pound shit.
Daz went back to producing! Like I said, niggas gotta go back to doing what they do. Daz went back to producing, Snoop Dogg is choreographing, and you know when I start putting my hands on the orchestration or what it’s supposed to sound like, and niggas start playing their role, that’s when shit works! As opposed to me trying to do everything. When I’m doing what I’m supposed to be doing as far as choreographer and shit, that’s when shit works.
Dubcnn: Next one is, are you going to keep the gangsta image after Blue Carpet, or are you going back to the R&G format.
It’s not an image homie, this is me! My music is not an image, my music is what I’m feeling at that time. I’m the person, regardless whether it’s an R&G record, or it’s a gangsta record, it’s still Snoop Dogg! It’s all about what I feel the world is missing at the time. Even when I dropped the R&G record, at the time, because I felt like everybody was trying to be so gangsta, everybody was trying to be so hard, so hood, so tough, and it wasn’t really nobody understanding that you gotta have rhythm in order to be gangsta.
So I put the rhythm in the gangsta, showed niggas how to tone it down and be smooth with it, and still be gangsta with it! Now on this record, I was like “Fuck that! I ain’t trying to be smooth on this record.” It’s all about taking it back to the real gangsta element. Now that niggas done left my shit alone, let me go back and show niggas how it’s supposed to sound, how it’s supposed to look. You feel what I’m saying? I play it by ear! Whatever the game is missing, I’m like a chameleon. I blend in!
So when I do my next record, right now it’s in my head, I got an idea for it, but I’m not really sure if that’s gonna be what I’m doing. When I’m gonna be 100% sure about it, I’ma spit the the title out, “this is the title, this is the concept, and this the direction I’m going in for my record.” And that’s what I’m feeling!
Dubcnn: Will you ask DJ Quik for a beat or two, or any chance of you working with DJ Quik?
You ain’t never heard me and Quik work together?
Dubcnn: Of course! I mean now, in the future!
Shit, why wouldn’t I? Everything we did was a hit!
Dubcnn: That’s why they want it!
Man, me and Quik make fuckin’ hits together man. That’s a no-brainer right there, when me and him are in the studio, we leaving with a fuckin’ hit record, so it’s like, we’ve been on vacation from each other, cause he’s doing what he’s doing and I’m doing what I’m doing. But I heard he’s back with AMG, getting his clique back together, so that’s what it’s gotta be! You gotta get your roots back together, and then once you get your roots right, then you start reaching out to other family members. So I’m already knowing that Quik is definitely gonna be a part of this equation, because he’s one of the West Coast producers pioneers that’s out here on the West, that’s underrated.
Dubcnn: You reached out and shouted out Meech Wells on the song “My Peoples”. Any chance of you hooking back up with him?
I don’t know! Where’s he at?
Dubcnn: He’s working! He just dropped a mixtape with his artist Young Joker, and he’s working with Bad Azz and a bunch of cats. He’s trying to get with you too.
Okay! We’ll make it happen when I get posted up then!
Dubcnn: What’s going on with you and Kokane?
I left him a message about a week and a half before I came on this Canada tour, because I had a song that sounded like he should have been on it! You know me man, I ain’t got no problems with nobody homie! I’m cool with everybody, it’s 2007, I love everybody, I don’t have no enemies man.
Dubcnn: What’s up with Butch Cassidy? The combinaton between you and Butch was always tight, maybe we can see Snoop and Butch together again?
I love working with Butch Cassidy, cause he always comes with that fly shit. Hopefully when I get back home me and him will get back together. I like the shit him and Damizza got, I heard that, that was kinda cool. But I just wanna get with Butch Cassidy and give him what he deserves! He needs an honest shot in the game!
Dubcnn: How come the Latoya Williams album never came out?
There were a lot of inside problems that was going on at the time. Some people that was representing her she wasn’t happy with, and a lot of misunderstandings. But now, she’s back on board, she’s ready to come out, sounding better than ever, so hopefully me, her and Soopafly can figure out a way to make her shit sound the way it was sounding, cause she had a fuckin’ hot record that they was working on, and that “Fallen Star” video was one of my classic videos of all time, that shit looked good, felt good and sounded good, so… I know people are missing her voice, we’re going to get back on her real soon!
Dubcnn: For a while, E-White was your protege, and I believe you met him again at a hood meeting or something, he told me about that. Are we going to see Snoop and E-White working again?
Man, you know, God willing! I’m willing to make music with those who wanna make music with me, that wanna live and learn something from me, and bring something to the table, and add something. I ain’t really with niggas trying to take away from what we’re trying to build, not saying that he is or he will or he has. It’s 2007 and it’s a new program, I’m the boss. If you wanna be with me you gotta learn how to take directions as well as give directions. I don’t think everybody is really at that level. Niggas is dope but sometimes you gotta be a man first to understand what it takes to really listen to another muthafucka, that you might think that you have more knowledge than him.
A lot of muthafuckas get egos when it’s time to take orders from muthafuckas. I don’t have a problem with taking directions from somebody who knows what the fuck they’re talking about. I don’t care if you’re older than me, younger than me or better than me or weaker than me. But some muthafuckas have a problem with that, but that’s the type of individual I am! When I’m in the studio, I give orders, and I take them. But I give more orders, because my track records speaks for itself. When it comes to making hit records, if you ain’t Dr. Dre or Quincy Jones or a muthafucka of that magnitude, you really can’t fuck with me on telling me what is and what ain’t.
Dubcnn: We’ve seen Bad Azz is on the Bigg Squeeze album, how did that happen?
We did that record in 2005, but I’ve seen him recently. I don’t know if that song is gonna actually make the album, cause I didn’t produce the song. Like I said, every song on this album gotta be produced by me. I thought about it and it don’t serve me no purpose to put out an album with other producers on it. When I’m trying to put these artists out, it needs to be touched by me, cooked by me, mixed by me, everything by me.
So I don’t think that particular song is going to make the record, but it will come out, so people will be able to hear it. Like I said, Bad Azz, E-White, all the homies from the D.P.G., the second half, the third streams, all of that, I still love them all the same way. Hopefully these niggas will get their head right and see that they better off with me than without me.
Dubcnn: In the interview I did with Bad Lucc, he talked about the people saying that you don’t look out for your people, and he said “If Snoop Dogg puts me on a record that selss 600,000 records nationwide, and I can’t bubble off of that, then I’m doing something wrong.” What do you think of that?
That’s how it’s supposed to be! Cause Dr. Dre put me on “Deep Cover” and I bubbled after that. Then he put me on “G Thang”, I bubbled after that, bubble bubble bubble! You gotta take your bubbles and bubble with it! Niggas be too busy waiting on me to hand feed these niggas and take them to get them a deal and be like “Here goes a million dollar deal!” It don’t work like that now! When I put you on something, nigga hopefully your shit is dope enough to create a fanbase for yourself to go and create your own deal!
I agree with you Bad Lucc! You spitting the truth nephew! But it’s always going to be that kind of talk about me because I’m the type of nigga to give opportunities. What about if I just said “You know what? I’ma do what LL Cool J did, I ain’t never gonna put nobody in the game. I’ma just be all about me, my whole carreer.” Then how many niggas would be eating right now? If I tried to do it now, I would say “You know what? I’ma stop, I ain’t hooking nobody else up, I ain’t fuckin’ no producers, I ain’t fuckin’ with no artists, no singers, no keyboards players no nothing, Dr. Dre is gonna do all of my albums from now on.” How niggas gonna eat then? First of all, you niggas ain’ gonna be able to come to the studio cause Dre ain’t gonna have all you niggas up there! Second of all, you ain’t gonna get the shine that you’ve been getting, ain’t nobody gonna put your name out there and talk about you, give you your credit and give you your money, and treat you like a star!
I’m the savior of the game right now, niggas ought to be thankful for me, and be thankful that I ain’t just lost my mind and said “You know what? I’m cool on everybody! I’m finna go solo bolo, it’s all about Snoop Dogg, fuck everybody I’m all on me right now.” When do I get a chance to do that? I don’t owe nobody shit, I came in this game by myself! I owe my kids, my three kids and my wife, that’s who I owe.
Dubcnn: I’m supposed to ask you about the British Airways incident and whether you’re actually really banned from the UK or not.
Bla bla bla bla bla bla bla.
Dubcnn: *laughs* Alright! Now we got another throwback question! Many people know that the song “Mr. Officer (Crooked Officer)”, which appeared on the Geto Boys album, was going to be a song from the Chronic. How did it end up on the Geto Boys album?
Basically, that song… Big Mike had created that song! It was a Convict song, the group was called the Convicts! Big Mike and Lord 3-2, that was the act from Houston that Suge was gonna sign. Actually, Big Mike had created that song “Mr. Officer”, we did that song late night one night, me, Lord 3-2, Big Mike and Warren G had produced it. So Dr. Dre heard it, flipped it, took it, made it his shit, but then he didn’t really like it like that. Big Mike took it back to Rap-A-Lot, and the Geto Boys did it, cause he was the new Geto Boy. Does it make sense now?
Dubcnn: Yeah, I guess. Shit, I still would like to hear that version though, it probably don’t even exist anymore, huh.
Shit, it probably exists! But who owns the masters to all that Death Row shit? It’s a bunch of songs that we did that was dope as fuck that never came out that nobody never heard, that used to just be party classics! And I say that because Dre used to have parties every friday at his house, and we had certain records that we would just play strictly at these parties! And they never made them real records, we just did the songs in the back, and whenever the party got cracking we popped this record on, and muthafuckas would get to grooving! Bam, boom, that just was a party classic!
Dubcnn: Do you have any examples of songs? Cause you know people love to hear about this kind of shit.
We had one called “Ho Hopper”.
Dubcnn: Yeah that one leaked from a tape in bad quality.
Yeah that one, we had “I Breaks ‘Em Off”, which was one I wrote for Dr. Dre to the Sugarhill Gang beat. I had wrote one for Dr. Dre called “I Breaks ‘Em Off”. Kurupt had a bunch of them that Warren G did for him! He had a lot of shit! It was a lot of hit records that we had, that was the shit!
Dubcnn: It’s a shame the LBC Crew record never came out!
Thank Lil C-Style for that! He lost his goddamn mind two or three days before I was gonna put the shit out! He lost his muthafuckin’ mind, thinking he was a star, telling me that want an x ammount of dollars, he want this, want that. So we had a meeting at my house, and he had the tape, cause we didn’t have it on a CD we had it on a tape, and he broke the tape and said “I don’t wanna be in the group no more!” He broke the tape down. I looked at Tray Deee like “What you wanna do?” He was like “I’m staying down!” So Lil Style shook, broke the whole group up, that’s why on my album Tha Doggfather, I had Techniec, Bad Azz, Tray Deee on there, all of them except Lil Style. Everybody was on Tha Doggfather except him.
Dubcnn: That was a crazy combination though man.
That was gonna be the first album that I produced! The LBC Crew album!
Dubcnn: Most of the songs leaked somehow, but all of it never really leaked.
Actually, that’s how me and Shaquille O’Neal got real cool, cause of that particular album. There’s a song called “Dippin’ In My Low-Low”, he wanted that song that muthafuckin’ bad, the nigga came to my studio like “Nigga I need to get that song!!!” I was like “Nigga that’s Shaq!” I gave him the song and me and him ended up making some music together and we became cool after that. But you know me, like I said, I done made a lot of classic shit that I don’t even remember or don’t even know where the fuck it’s at! I think I done been a part of atleast a thousand songs. And I’ve been a part of atleast a hundred hit records!
Dubcnn: You probably would make a lot more money if you dug up all the old shit and sold that shit! Cause people would go crazy for it, it’s so many people hunting unreleased songs.
Trust me, I told you what I’m doing, I’m selling 12 beats with no lyrics on them for $500! So imagine when I start saying “Okay, I just found some old Snoop Dogg music that I’m selling.” But I am selling an unreleased Snoop Dogg, but I’m only selling for $25,99, cause I don’t want to scare you away. Get the first for $25, and you’ll be like “Damn I ain’t never heard that one!” Then on the next one, I’ma go get some shit from WAY BACK! So this one is gonna cost a little bit more cause this shit is hard to find, this is shit that I had to pay a nigga to get this shit. I got shit I did with DJ Glaze and niggas that own cassettes and 8track mixers from 1987, 88, 89 that I got, that I ain’t never released on a nigga, where I can just pop that and be like “Boom!” I even got the first 213 song! “Long Beach Is A Muthafucka”!
Dubcnn: You got that in full? We’ve heard like 14 seconds of that *laughs*
I got the nigga that produced the record, so he got everythang!
Dubcnn: You should just leak that muthafucka!
Man that shit was hard as fuck homie!
Dubcnn: How about this one? *plays Snoop Dogg – County Blues Original Version from early 90’s*
Send me that cuzz! Send me that on the MP3 real quick!
Dubcnn: Alright I’ma send it right now.
I want that muthafucka right now! That shit is banging cuzz!
Dubcnn: *keeps playing songs* I told you I got some shit!
Yeah that’s Snoop Dogg right there! I didn’t have no deal when I made that! That was over that WC track, “Pay Yo Dues”. Man give me that shit, let me have that shit Nima!
Dubcnn: Yeah I’m sending it to you right now.
Okay put in some other Snoop Dogg songs that you might got cuzz! And I’ma send you some of this new shit! You send me that old shit. Done deal.
Dubcnn: I got you. *plays LBC Crew – I Just Wanna Be From D.P.G.*
That’s my shit that I produced, cuzz! “I Just Wanna Be From D.P.G.” That’s me on the vocoder! That’s when I started fuckin’ with that, niggas was laughin, I was on that vocoder going crazy cuzz!
Dubcnn: *plays LBC Crew – Getup To Get down*
That’s me on the vocoder too! Give me them songs and quit bullshitting cuzz!
Dubcnn: *laughs* Aight!
And I’ma send you some something right back too!
Dubcnn: We gotta get back to what’s going on right now. You recorded the “Big Squeeze” album. How did you come up with the idea to that record?
Well, I was searching trying to find a deal for Warzone and a deal for the Western Union, and I kept running into these closed doors that didn’t want to open for my eyes and what not, as far as giving them the right appropriate deal, so I was like “What can I do to create an atmosphere to get these niggas a deal?” My train of thought was, I know how to produce, I know how to make beats, I know how to make songs, these niggas is dope, let me just produce a whole muthafuckin’ album, from start to finish, with me producing every song on the album, calling these niggas to do songs, concepts that I come up with, that they come up with, that we come up with, that’s gonna let people know that these niggas is worth having a deal, and they need to be out, they need to be heard right now!
So, once we started cooking, niggas laughed in the beginning cause they saw me on the drum machine, it looked funny! Cause you’re so used to seeing me rap, so it was like me stepping out of my realm, but at the same time, the shit sounded good and it was feeling good! So my nigga Kurupt, he’s jumping on every muthafuckin’ beat I make and the shit me and him is making is blowing the shit out the water that these real producers is making for him! So niggas is asking to be on the tracks now, Katt Williams comes to the studio, I’m playing some beats he’s like “Nigga that muthafucka banging!” So we do another one with him, Kurupt get on the end of that, boom!
Damani comes to the studio, I’m like “Cuzz, let me cook you up something for this Sony situation cause they act like they don’t really know what they doing with you and they don’t really wanna deal with you right now. Let me make some hot shit on you to get you hot!” Cooked up one with him! Bad Lucc came by, I’m making a rock & roll beat, he’s like “I got something for it!” Boom, he puts his verse down, boom, I put the hook on it, we party like rock stars! Everybody else came through. And before you know it, JT came back down, JT got on some shit, so it’s like, me just knowing exactly what’s missing right now as I listen to the game, it’s no music right now as far as a crew from the West Coast, just a bunch of muthafuckas stepping up to you, 10-11 muthafuckas, two groups, solo artists, singing females! I got a new girl named Azuré from Inglewood.
Dubcnn: I just spoke to her, we’re gonna do something on her.
I produced two tracks for her, got her on the album as well, cause I felt like we were missing that beautiful West Coast hood female that could really say something and hold her on. So I put her on the record, did a couple of raps myself where I did a verse here a hook there, just to make the shit feel good. I felt like this record right here is not a compilation record, not a mixtape, it’s an introduction to this new West Coast, period. Not to get into no conflict with the little homies that say they the New West Coast, I’m just saying what I’m providing. I’m not trying to take they name or take they fame, I push what they’re pushing for. All the homies with the New West Coast movement, I’m with that! I’m just saying, to me, it’s like the first introduction to the whole world of what that shit can really be.
Dubcnn: So the record is dropping in March right?
Nah I’ma drop the record in April, we moved it back to April 11th, just so I can get some time on shooting a video for one of the songs, I like the Azuré called “Party Started”, I wanna shoot a video for that, give it a different feel. Then I might wanna shoot a video to the Kurupt & Kam song called “Pop Pop Bang”. Once I shoot them two videos, then I’ll know exactly how I wanna do it. I just feel like I need a visual look on this as well.
Then I put together a DVD called “Niggarachi Presents Cooked Up Dope”, where it’s showing me make these beats before they become songs. These are beats that are actually off this “Big Squeeze” album. So it’s seeing the production and the birth of the song before it becomes a song. Then you see the initial song become a real hit record and people listening to it, shooting videos and everything. So it’s showing the whole development, so people don’t feel like Snoop Dogg just came to the studio and hired a guitar player and a keyboard player, this is showing me make the beats from scratch, to putting words on it, to putting artists on it, boom, there you have it!
Dubcnn: Terrace Martin and a couple of other producers helped too, right?
Yeah, they came through and did a few pieces for me, but like I said, this is me. The whole thang. I ain’t trying to take no credit from nobody, or steal from nobody, but I wanted to do this project like this, so that way I can get the full on what it is, I wanted to produce it all and do it all myself, cause I’ve always been one to give opportunities, and this time I wanted to give myself some opportunity to help these other artists shine.
Dubcnn: I heard I’m on the album!
Yeah I got you on there! I slid you on there! I put you on the record cause I felt like you’re a valuable source to us, and I know you know we’re a valuable source to you, cause we stamp what you doing! The minute we say “Fuck dubcnn!”, niggas gonna be like “Well, Snoop said fuck ’em!” That’s real spit! So it’s like, as long as we saying “Nigga dubcnn, go there nigga! That’s the hotline!” I’m sending niggas to you! All the time! “Yeah go do a interview with cuzz’ and them.” I’m sending real niggas to you, little homies to you! So it’s like, it’s an outlet to where you getting the real feel. Everybody don’t want to interview the little homies, they just wanna interview the stars. But you’re giving everybody a shot!
When me and you get down, I’m not doing this for the label, I’m doing this for me and you. The label might be like “This interview has been done already! Ain’t nothing to talk about!” But me and you, we’ve been missing each other, so it’s like I gotta give you this second half, but then I’ma give you this first half of this Niggarachi The Big Squeeze, so now you got the finishing half, and you got the beginning half to pump that up! So that way, when we go into the release of this new record, you got interviews, I’ma send you some of that new music so you can be popping some of that new music on the front page as well!
Dubcnn: That’s wassup man, that’s how it’s gotta be done! You recently became real tight again with JT The Bigga Figga. Not saying that you weren’t tight, I mean that you hooked up with him, he’s been rolling with you, and I believe that he’s Vice President of your label now. How did all these business ventures happen?
Well, I first met JT The Bigga Figga at Minister Farakhan’s house after Biggie got killed and we had a peace meeting over there. I just liked his whole swagger, his whole style. I bumped into him a couple of more times, we did thangs together, and I just liked his business hand, his gangsta hand, his everything. So once I started putting together my plight for Tookie Williams, I went to the Bay Area and JT was out there with about 500-600 muthafuckas doing the same thing, without me and him even communicating! So I just felt like that was God talking through us, from when we had our meeting at Minister Farakhan’s house, as far as us being leaders, and what we’re supposed to be doing, as far as our mission, trying to save brothers, and wake people up. So once me and him connected on that, he fought the fight with me, he was there everyday, showing up, showing me love and support.
Once we lost that battle, we just continued to say we’re going to keep moving together. So he brought me a couple of business ideas and moves. I told him when I dropped the “Blue Carpet Treatment”, I don’t want nobody to beat me in San Francisco, with record sales. I don’t give a fuck who’s coming out that week. Nobody. So I put him on a mission, he did what he had to do, and put the street team on it, we formed Uncle Snoop’s Army, which is my street team around the whole globe, where I find niggas that wanna work and put my shit out there, and they get free tickets to the show. I got him to do that and I blew everybody out in San Francisco with the first week of record sales and the second week of record sales.
So it was like, that let me know that he needed to be my vice president of my record label. Cause if he knew how to work some Snoop Dogg shit, he was really gonna know how to work my artists shit. He was doing it with the same approach as an independent artist, as a low budget underground artist, so I was like You know what? That’s what I’m about to put out. Can you show me how to open up the MySpace’s, and the PayPal accounts and all the shit that I didn’t know nothing about, that my label knew about, and they were never really telling me. They were just making money off me, taking all my songs and putting them on iTunes, this and that, giving me 10 cents and 15 cents when a nigga really could’ve been making dollars and a bunch of money off shit. So he made aware of a lot of shit that people around me weren’t making me aware of and were making money off me, because my name is so big. As opposed to me being hands on, and I’m a hands on type of nigga.
He opened my eyes to the MySpace and dealing with the public and the producers and the artists and the muthafuckas who really wanna be in contact with Snoop Dogg. I wasn’t giving a fuck about no internet! Nigga fuck the internet! This was my slogan before I got hip to the internet “Nigga I don’t got the internet, I got tell a nigga. 1-800-Tell-A-Nigga.” Cause I wasn’t aware of all of the shit that you can get off the internet. I was computer illiterate. Until my nigga put me on it and showed me all kinds of avenues and ways and tricks and turns. I was like “You know what? This is the kind of shit that can really set up a record label, a business and an artist.” This is where I’ve been going wrong with, trying to put out these records. I never really had the right push, it was just me taking my name and my game, and throwing everything out on the project, as opposed to having other muthafuckas work it from the ground up. If you work it from the ground up, it’s gonna be alright.
Like right, “The Bigg Squeeze” is being talked about, because it’s being worked from the ground up! It ain’t just being thrown out like “Here go a release date, throw it out, Snoop Dogg said buy it!” It’s being talked about, interviews, songs, snippets, everything! So when the shit do come out, it’s gonna do 100,000 easy! And in the independent world all you wanna do is 50-100,000! Feel what I’m saying? It ain’t the numbers, it’s the feeling. Cause if I got 100,000 muthafuckas buying my CD, that means that those 100,000 might maybe flip that to a million. See I think small.
Dubcnn: Where can new artists submit music for you to listen to?
MySpace.com/niggarachibeat. The page I just put up, that’s what it’s for. But in the beginning, it’s about me putting my beats out there, trying to find artists to actually sing and rap over my beats and see who’s worth getting a deal. Because it’s always so many people coming at me at the shows “Snoop Dogg! I’m the hardest muthafucka you ever met! I can sing! I can do this or that!” And I can’t really stop and listen to you… “Let me spit 16 bars!” Nope, time out. So I put together a muthafuckin’ CD with 12 beats that I produced, the CD costs $500, you send me $500 to the PayPal account, you get the CD with the 12 beats, you put 12 original songs on them beats, then send the muthafucka back to me in MP3, I listen to it, whoever got the dopest album gets the deal with me. An internet deal where I put you niggas out on the internet.
Now you niggas is in the game, and you’re Snoop Dogg’s artist, and you blew up and you can go get you a real record deal. I’m just talking about internet. Now, if I don’t sign you or give you an internet deal or don’t like the shit that you spit on the beats, you’re still able to take these beats and go shop you a deal and get you a deal somewhere else. It’s just, those are my beats and I own the beats, so whatever you get your deal with, Snoop Dogg produced the beat. I don’t even want no money, I just want my credit for producing the tracks. So you can go get you a deal off these beats if I don’t get you a deal, for $500. It’s the muthafuckin’ deal of the century! And some of the beats got me on the hook already, where I done halfway gave you a hook to make it easy for you.
Dubcnn: So is everybody getting different beats? Cause otherwise you’re going to end up with a bunch of albums with the same beats on them!
No! This is universal it’s for the whole world. I don’t care if a thousand niggas got the same beat and they all from different parts of the world. It’s about me trying to find that one particular artist, or those two particular artists or the groups, that sound good on these beats, to where it’s like “Ya’ll need a deal!” It’s like the fuckin’ American Idol, how many niggas really get a chance to get close to Snoop Dogg in the real world, where you can really rap on a beat that he produced, and he will listen to you and he might give you a deal! And once somebody really gets a deal and really gets off the ground, niggas will be like “Yeah cuzz, I didn’t know Snoop Dogg, I sent my shit in and cuzz gave me a deal!”
Then more niggas is gonna believe it and word is gonna spread. Ain’t no other artist off my magnitude doing no shit like this! This is personal homie! This is where I’m really in contact with the fans, where people can really call and I pick up the phone and hear you. The first couple of days I put that website up, I was directly on there answering calls and everything! Just so niggas could know it was really me! Handmade beats on there, handmade intro where it’s like “Boom!” The first 3-4 days, I let niggas download four beats that I produced, and said “Ya’ll just do what ya’ll wanna do on here, these beats is four beats I’m giving ya’ll to show ya’ll I got love. The next couple of beats I’ma charge ya’ll but take these right now.” That’s love homie! Niggas ain’t doing that!
Watch how many niggas gonna start doing that after me! Cause they’re going to lose, cause I’ma start winning, cause everybody’s gonna be like “Shit, I’m fuckin’ with Snoop, he’s giving niggas internet deals!” I don’t even have to sign you, nigga! I’m just gonna put your shit out! Give me your PayPal account, when your shit sells you’re going to get your money, I’ma get my money, I’m putting your shit out, Snoop Dogg Presents bla bla bla over the internet.
Dubcnn: Before we end this off, can you go ahead and give a few last words to the fans, whatever you want to say?
Look here, it’s 2007, Snoop Dogg’s still doing it. Be on the lookout for anything that got Dogghouse on it, Doggystyle on it, Snoop Dogg on it, just get it! I got the new album “The Big Squeeze”, where I’m producing the whole album from start to finish with all of my new exciting artists, gangsta shit, R&B shit, solo shit, whatever you’re looking for! Just real West Coast gangsta music.
And at the same time, we got all the MySpace pages that we opened up, the Niggarachi beat page, if you’re trying to become a rapper, or artists trying to be seen and heard, hit us up! We got that beat CD, $500 for 12 beats, put your lyrics on it, send it back to us, if you’re hot, you get an internet deal, if not, go shop and get yourself a deal off of one of the Snoop Dogg hot beats! Who else gonna give it to you like that?
Then we got the Snoop’s Candy site, for all the females that’s out there listening, cause I know all the girls be trying to get to me, they be getting caught up with all these rappers and all these MC’s and DJ’s. So I put together a site strictly for the ladies, called “Snoop’s Candy”. So all the females that wanna become models, actresses, wanna be in videos or just want their picture up on my site or want to become one of my friends, hit us up, it’s for all available women, mainly single women, so holla!
Dubcnn: You just said female… so we gotta get in something about the Lady Of Rage, I forgot to ask about her!
Oh yeah, Lady Of Rage, she’s in the Crippin’ Kitchen right now cooking! She’s on Boss Lady Ent., that’s my wife’s label, but I’ma mastermind her project and put it all out, so I should be dropping something on Rage in a couple of months, just to let people know that she’s still here. We’re just trying to make sure her shit sounds all the way right!
Dubcnn: Aight man, appreciate your time!
All the time!